Upon this mentality French imperialism invaded numerous African States for the purpose of re-establishing a new regime based on mercantilism that serve the French hopes. Marçais, Gardner, Levi Strauss have pointed era of revealing the secrets of developing states of Africa. Anthropologist addresses to decision-makers the conflict of language between Arab and Tamazigh as an example of Morocco. French lunched the Dahir Berber in 1931 to isolate Amazigh territories from Arab ones – which stand for Fasis rebellions of the time at Independence Party.
In that way French learnt Moroccan behaviours from studies they have done. Consequently cultural studies has taken a huge Parts in trade life through marketing that targeting a human around the globe. simple rule evolved to get the sympathy and the familiarity of giving the nation you ought to speak so as to address them with their language – their eyes.